Instagram. This wonder of an app has totally changed how we share and post photos – more specifically, changed our standards on what is worth a “like” or not. However, an aspect of Instagram that we tend to forget about (just like we forget how we got to scrolling through your friend’s cousin’s girlfriend’s insta feed) is personal branding. Instagram is an app all about personal branding. What you post, the frequency of your posts and post’s content all contribute to how your followers and potential clients perceive your business.