It seems counterproductive for a blog post from a marketing/public relations firm to be preaching about the potentially damaging effects of social media and the wrong kind of personal branding. But, I feel that it is also our duty at DFSCC to educate and guide our clients (and our readers) towards healthy relationships with social media. Knowledge is power, and if we can be upfront about the no-so-pretty aspects of personal branding, the more time we have to rule the world. Can I get an “amen”?!