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Navigating Leadership

The idea of sharing common space with so many likeminded leaders came to me when I was at my desk staring up at the baby pink wall. As I sat there I realized that this space, in which I have become so comfortable, with was once another associates’ area. Under the guidance of Dorothy, I have seen my leadership skills grow and change as I have gained new skills and redefined those of others. I am constantly pushing myself to see what else I can learn, but I realize that I am lucky to have such strong leaders around me from whom I can learn.

Leaders are individuals who go above and beyond for their causes. They know their strengths, build others up and are constantly seeking improvement. So for this entry I am going to spotlight some of our DFSCC tribe to showcase how they have perpetuated these ideals.

To start us off here today is a fan favorite: Megan.


She has been featured here on the blog many times, but having worked so closely with Dorothy for so long it is only appropriate to hear how her training has helped her break stereotypes as a professional woman. As a leader, Megan is someone that everyone in the office can rely on. She has become our rock, exemplifying traits of presentation, poise and professionalism while always adding flare to her own work. When asked about how DFSCC has helped her navigate not only work, but also her personal life, she responds, “I have learned that happiness is the key to success. We wouldn’t be here if this team/work didn’t make us happy! The thrill of events and the satisfaction of our clients keeps us going. I’ve learned how to make the best of situations and be open to new ideas. Instead of acting on impulse, I try taking that extra second to think about the outcome. It is better to approach things after taking a second look at them. From this, I have learned the importance of communication, collaboration and efficiency with a team. Two is better than one and I love learning from team members and our founder!” Megan we would be lost without you, thank you for keeping us afloat, yet always keeping us in line!

Next is our feisty and fun Gigi.


Fun Fact: Gigi and I actually shared that baby pink wall that I talked about earlier. A self proclaimed Type-A personality, she is our go-to for a witty social media caption and our resident thesaurus. Seriously, she loves words and grammar. Speaking from experience, a Type-A leader values attention to detail, making sure that nothing is overlooked, and always delivers work on time. Yet, as we have all experienced, sometimes everything works out and other times nothing goes according to the original plan. Gigi remarks that expecting perfection is something that we should strive for, but not expect. We have to be adaptable in any situation. And to any aspiring associate or DFSCC team member, she leaves you with this advice: “Bring your laptop to work everyday. That’s major. Also challenge yourself, because you can do more than you believe yourself capable of. I have always been artistic but have been challenged by Dorothy to create graphics. Knowing that I can create aesthetic images on the computer vs by hand has been super rewarding.”

Our next Leader is pretty special. Aneesh Borah is the first (of many) DFSCC male members.


He has learned to navigate the waters with all of our #GirlBosses, seamlessly becoming an essential part of our team. During his time here at DFSCC, Aneesh jumped in fearlessly on a multitude of projects helping and teaching us all something new during the process. While reflecting on his time so far, I asked him something new he learned. His answer? Setting priorities. Let me elaborate more. He states, “As an artist, it is easy to get excited, distracted and overcommit yourself to a particular project. But Dorothy showed and taught me how to prioritize my projects and tasks at hand in a way that creates a connection not only on a professional level but also on a personal one. This has helped me meet deadlines more efficiently. As a graphic designer, this is the only way that I can really produce the best quality for the client.” Perfectly stated!

To end my post today we have the founder of our blog, Miss Caroline Tucker.


No doubt you can spot her wearing a killer outfit, for as she says, “You must take your appearance as serious as your abilities.” If you have a problem, she is your girl. She is a strong believer that if you are going to pose a problem, you better make sure you also pose a solution. When asked about her initial impressions of DFSCC and her role within the company, this is what she had to say: “I thought I would be the classic intern picking up coffee, taking out the trash, and making copies. But I was so wrong. On my first day, I was thrown into projects I could have only dreamed of. Dorothy has helped me recognize and own my talents and has given me opportunities to display them. I have learned that execution is the key to seeing something come to fruition. For example, I am now published in a lifestyle magazine with over 80,000 readers and saw the #GirlBossBlog come to life. The confidence Dorothy instills in me follows me everywhere I go, from new work environments to new cities. Not only does Dorothy refuse to call me an intern (instead, “Associate”), she does not treat me like one either. I feel valued and useful.” Spoken like a true #girlboss.

So to when it comes to being a fearless leader, and how to navigate being your own #girlboss:

• Keep it positive, yet keep it efficient
• Strive for adaptability not perfection
• Prioritize
• Execution = Reality
• Bonus – my personal favorite – reflect always: before, during, and even after tasks

We here at DFSCC are successful because we are constantly challenged and pushed not only by our mentor, but by some of the greatest leaders. Each other.

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Be a Leader. Be Yourself.

A woman can always tell the difference between a knock-off Coach purse and an authentic one.  Whether it’s the slight sheen of the faux-leather, the minor enlargement of the checkered-pattern, or the one-shade-off color brown of the bag, a girl always knows.  Similarly, an employer can always tell when their boss is putting on a show or being inauthentic.  

In today’s workplace, being a good leader means being genuine, dependable, and engaging.  It means being authentic.  What does that mean, exactly?  To put it simply, a leader should be someone whose actions align with the values they promote.  For instance, if you tell your friends that wearing deodorant is highly overrated, then you shouldn’t wear deodorant — okay, bad example.  Please wear deodorant, it’s a total necessity and not at all overrated.

Anyways, as a boss, following your own belief-system leads to a better staff retention, improved employee performance, and more united team.

Unfortunately, to be a good leader, you can’t just “be yourself.”  It requires a little more effort than that (sigh, why can’t life be simple?). But here are the steps to take to become a stand-up leader.

1. Communicate.  Some days, you might have to send an email to your staff at 1am even though you told them to grab a cocktail when 5 o’ clock hits cause they’re off the clock.  Point being, why are you sending a mass email when you told your employees they were off for the night?  Why is your behavior conflicting with your spoken message?  Communicate — EXPLAIN —  to your employees that the reason for your behavior is circumstantial and outside of your control.
2. Don’t be a saint (and by that I mean this: try not to be ‘holier than thou.’)  Show your flaws, make mistakes, be human.  Set a good example, but don’t make your employees feel like you are made of marble.  You weren’t crafted by Michaelangelo himself, so don’t act like it!
3.  Understand your audience.  Pretend you are Jimmy Fallon on the Late Night talkshow — what kind of joke would you tell?  Probably not the same joke that you’d tell to your 80 year old Southern Baptist grandma (or at least, I hope not…). Anyways, what do your employees value?  How do they think?  And how can you convince them that your actions truly do match your words?

Remember that authenticity achieves positive results.

And it might be worth it to buy the real Coach purse — it’s better quality.

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Two Peas in a DFSCC Pod

Part of being an associate at DFS Creative Concepts involves a lot of introspection throughout the process. It’s not just about the deliverables, it’s about the process. Each new addition is tasked with reflecting upon their first week (or so) with our company so that they can continue to grow not just as producers of excellent quality products, but as people. Because at the end of the day (I really need to get a new catch phrase), we care just as much (if not more) about what goes on inside our people than the great accomplishments they bring to the table.

Proud to bring to you Sydney and Becca. They’ll begin contributing to the #GirlBossBlog regularly, but for their intros. . . And to get to know them. . . Read below. And enjoy.

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Sydney’s Reflection: First Week Wisdom

When I think of the word “intern,” I think of a coffee grabbing, errand running, copy-making guru who’s only purpose in the office is to do the busy-work of the higher ups. For a visual reference of what I’m talking about, watch “The Devil Wears Prada.”

So, when my lovely and amazing boss asked me to write a blog post about some things I learned during my first week as an intern, I was hesitant. All I could think was, “What could I possibly write about that anyone (other than my parents and grandparents) would willingly read or care about?”

But as soon as I stopped internally freaking out about what I was going to write about and actually began to listen, I realized that Dorothy is not only a source for fashion inspiration but also an outlet for receiving some insanely wise #girlboss wisdom.

So, between the wise musings of Dorothy Self and my own first week trial-and-error experiences, here are some little “tidbits” of advice for all of you aspiring interns out there:

1. Bring. A. Charger.
No seriously, bring one! Actually, bring two: One for your phone and one for your laptop. On my first day, I was on my phone pretty much all day researching our clients, looking at their Instagram’s, and becoming familiar with how we represent them on social media outlets. By 2:30p, my phone was surviving on 11% and had to somehow make it to 4:00…#yikes

Going off of #1…

1.5. Know who you’re working for:
This should be common sense…but I’ve included it as a ½ piece of advice, just in case! Research your clients. Research your employer. Research their old posts, blogs, articles, events…everything! Channel your inner Nancy Drew and just research away. The best way to impress your employer (and clients) is to be familiar with and know their brand.

2. Roll with the punches:
The night before my first day at DFS, my computer pulled a 2007 Britney Spears and had a complete meltdown. Needless to say, I had to take it to the Apple Store and get it repaired which left me stranded (without a computer) at an internship that relies almost entirely on having the technology to communicate, write and post updates for clients (talk about a great first impression…) But do you remember that “lovely and amazing” boss I mentioned earlier? She was nothing but understanding and accommodating for my lack of having the bare essentials. So, while things don’t always go your way (and rarely will they ever), the only thing that really matters at the end of the day is how you choose to handle those setbacks. Sometimes, the best reaction is no reaction at all. So, take a second. Pause. Breathe. And then get back to #werk.

3. It’s okay to be nervous:
Y’all…walking into the doors of DFS on my first day was single-handedly one of the scariest moments of my young life, so far. To describe it would be similar to the feeling you get right before you go down a roller-coaster. There is something so surreal and nerve-wracking about starting a new journey and steadily walking into the great unknown blindfolded (which is what I felt like I was doing). But this is normal – I promise! If you aren’t nervous, then it means you’re either not excited or passionate about it or have a lot more nerve than I do (in which case…please teach me your ways).

4. An internship is more than just a resume builder…
…it’s actually a learning opportunity! One thing Dorothy told me on my first day was: “I want you to grow as a person and I want you to have a voice.” And since that day, she has done just that and has given me countless opportunities to find my voice. In every task she assigns me, Dorothy explains why it needs to be done and how it’s helping our client. No social media strategy is just about a series of posts, but something that genuinely has an impact on the business’ overall messaging and brand. She also told me, “You’ve got to learn the foundations before you can learn how to construct the roof.” In other words, you have to learn how to walk before you can run. Not all internships are glamorous (however, in my case, I did luck out with interning at DFS Creative Concepts) but they do hold the potential for growth if you allow them to. Be open to the experience and seek wisdom from those who are already doing exactly what it is that you want to be doing.

5. You’re not just an intern:
The biggest piece of advice, in my opinion, that Dorothy gave me on my first day was: “Just because you’re an associate does not mean you are less worthy. You have stuff to bring to the table. If you’re smart, good, and do the right thing…you’re valuable.” In fact, she has never referred to me as an intern, but rather an associate (see above quote). So really, this post shouldn’t be about my first week as an intern, but instead my first week as an associate (*insert hair flip emoji*). So often, people get bogged down in the mundane nature of internships when, in reality, there is so much room for you to learn new things about yourself not only as a person, but as a future employee. To quote Dorothy (again), “Every star is different and shines differently…but every star still gives light, nonetheless.” No one star can light up the sky on its own, it takes a team of stars (a #StarSquad some would say). And no matter if you’re the biggest star in the sky or the smallest one, you still give light. You still have ideas. And you still matter.

6. Embrace every experience:
Take this opportunity to: learn, grow, watch, listen, ask questions, fail, and succeed. But most importantly, take this time to find your passions and to find yourself. Being an intern isn’t just a stepping stone to bigger and better things, but a building block to add to your foundation that allows you to strengthen who you are and where you’re going.

So with that take my ramblings, from one “associate” to another, and start your journey to the top…

…because you’ve totally got this

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Becca’s Reflection: The Anatomy of DFS Creative Concepts

You take a deep breath and you walk through the doors, it’s the morning of your very first day. Okay, so for anyone who got my reference: no, your first day of ‘real’ work won’t be like your first day of high school. For anyone who didn’t get my reference, don’t sweat it, Taylor Swift is pretty much off the charts anyway. Now let’s get back to that first day of work thing.

A few weeks ago, I walked in to what many people, myself included, would consider my first “professional” job. What I thought was going to be cubicles and pantsuits turned out to be creativity and passion, and what I thought was going to be stressful and intimidating, has turned out to be the best part of my day.

Over the last few weeks I’ve discovered what it’s like to actually sit at a desk for most of a day, that it is in fact possible for me to consume 6 cups of chai tea during one day in the office, and that no matter how cute the heels are, they still pinch your feet (unfortunately). On top of all those tidbits, I’ve also learned my way around the DFS office specifically (literally and figuratively!), and I have been able to see what makes our ever-growing office press on and produce amazing work. And so, without further ado, I present to you the anatomy of DFSCC.

We’ll start with me, an associate. Hopefully one day I can say “started from the bottom now I’m here” but for now, I’m proud to be taking it in as an associate. There are a few other associates running around, but make no mistake, we aren’t just going on coffee runs and making copies.

Here at DFSCC, associates literally make up the “creative concepts” (CC) part of D F S C C. That’s why one of the skills an associate like us needs to hone in on is our creativity. Some other skills an associate like myself would be nowhere without are passion, and a sense of purpose. Without our passion, our work would be dull. We’d produce only to meet deadlines, and only to reach Fridays faster. Our passion for DFSCC, what we stand for, the media, our clients and effective communication is what fuels our work.

But what fuels our passion, you may ask? Feeling like we serve a purpose at DFSCC and like our work matters is what encourages us to go the extra mile and to give our clients and each other our very best, every day. And finally, what fuels our sense of purpose? Moving up to the top is where we have our biggest fan and our greatest motivator, Dorothy.

Okay okay, I know… every office has a boss. But not every office has a #GIRLBOSS!! Dorothy herself quite literally makes up the DFS part of DFSCC, and is the powerhouse herself. See, the office can sail or sink based off the quality of its leadership, and the presence of qualities such as character, commitment, and humility. Character is important to us at DFSCC because we are committed to truth and integrity within our work, and we believe honesty is the best policy. We are committed to not only our character, but also our work in general. We are determined to get it done, and get it done in style, and with confidence. Through all that confidence, it’s important to us to have a leader who is humble through it all. A great leader is one who is strong and decisive, but knows how to listen and how to recognize the value of others.

Since my first moments of my first day at DFSCC, my value has been recognized and my work has been praised, which has in turn made me work hard and be excited for what I am going to produce during my time here. Hopefully through my eyes you can start to see the cycle of leadership and associate, the qualities each party possesses to make this cycle spin, and the anatomy of the office here at DFSCC!

Becoming a Better Boss: How to Communicate

I had this boss once who never quite understood how to articulate his thoughts properly. It wasn’t his fault, necessarily, he just wasn’t taught how to communicate.  Let’s just say, it made working for him a challenge. I became stagnant in my job, started to care less and less about the work I was doing, and eventually I quit.

Turns out communication skills are a necessity when you’re a boss. Otherwise, your employees are left in the dark without a match, a flashlight, or a pair of night-vision goggles…And that can cause problems. That can cause people to bump into walls or stumble and fall.  

So, how can you improve your communication skills as a boss? Take it from someone who works for a (Girl)boss. I’ve got a few tips for you based on my new experiences.

1. Be straightforward — let your employees know if they’re doing a good job.  And if they’re not, well, let them know that, too!  How else will they be able to make improvements?  Employees should know where they stand — be as transparent as you can.  Like a glass door, a floor-to-ceiling window, a clear umbrella, a — okay, you get the point.  Be open and honest.

2.  Indeed, you should give your employees feedback. But you should also allow them to provide you with feedback. Good communication is a two-way street. Everyone deserves a voice, yes? Yes!  And take your people’s input into account — don’t just blow off their suggestions or concerns like you would an old friend from high-school. (At DFSCC we all communicate and value each other’s thoughts no matter if it’s about weather, advertising campaigns, marketing collateral, or shoes.)

3.  Don’t be like a distant boyfriend or spouse who constantly travels overseas for work.  As the leader of your tribe, you should physically be present at the office.  Be available to your employees. Side note: We actually love our time together. That’s what building a great team is all about. You WANT to be together.

4.  Show some recognition for your employees every once in a while.  Let them know they’re valuable — it will give them warm-fuzzies inside. Praise keeps your team motivated to keep up their good work. Everyone deserves a pat on the back for a job-well-done. #WordsOfAffirmation

Now. . . Go forth and communicate (effectively)!

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What Separates Goals We Achieve from Those We Don’t

2 words, 8 syllables.  Delayed gratification… What exactly is gratification, how does one delay it, and why is doing so beneficial?  Yeesh — do you have a headache?  Me too.  Let’s break it down.  

Take this example.  

Instant gratification: picture yourself pulling up to the Starbucks drive-thru with a crisp $5 bill in hand.  You buy yourself that new overpriced S’mores Frappucino you’re mid-afternoon brain is telling you you need now now now!!  You take a sip and all your fears and worries melt away and you drift into a sugary bliss.  But your $5 is gone.  Spent. Tossed into the hands of a barista.  Yikes.

Delayed gratification: you forego the Frappucino and instead brew a cup o’joe at home or work.  You shove the $5 in your piggy bank to put towards your BMW savings, throw a Splenda into your home brew, sip, and smile. 

So basically, the gist is this: do you want a little now or a lot more later?

By delaying gratification, you can save yourself a lot of cash, boost your willpower and more quickly achieve your long-term goals.  Specifically, delaying gratification is a great skill to acquire when working towards career objectives.

But…How do we stick to our goals?  How do we deny ourselves that sugary, caffeine-filled 16 oz cup of Starbucks deliciousness?  

Number 1: Factor in fun when choosing how you plan to achieve your work-related goals.  If you enjoy the task you’re doing, or the work environment you’re in, you are more likely to stick with it in the long run.
Number 2: Sprinkle in a few immediate benefits whilst in pursuit of long-term objectives.  Listen to music while working, nibble on some fruit snacks, or scribble in your planner in 6 different shades of pink pens.
Number 3: focus on the positive.  Reflect on the good, throw out the bad.  Make your work experience as positive as it can be.  Your situation is all about your mindset.

All in all, don’t make your life horrible just for the sake of achieving a long-term goal.  While delaying gratification can lead to prosperity, the here and the now is also important — reaping benefits immediately doesn’t always have to take away from your future ambitions.  It’s all a balancing act — so, instead of wasting $5 on that Frappucino every day, treat yourself once a week!  Or, in my case, treating myself means running by the Village Grind for an iced americano on the way to work at DFS Creative Concepts.


New Job? Now What?

Picture this. You walk into your new office on your first day on the job. Suddenly, you realize how nervous you are. Who do you talk to? What do you say? How should you act? It’s easy to feel overwhelmed while going through a new transition in your life, so here are some tips of things not to say on your first days. Take it from us at DFSCC, we live by these tenets.

  1. Don’t talk about what you learned at your previous job

Yes, you may have learned a lot from your former employer, but constantly questioning the new things you are being taught is a surefire way to come across as a know it all. Chances are that things are done differently depending on where you work. Embrace the change and stay open to learning.

  1. Never ask about office drama

Odds are if you’re anything like me, you will want to get involved with the new social aspect of the office. However, it is important to never ask new co-workers about gossip, because this can reflect poorly on you. There is a difference between making friends with your co-workers and gossiping, so make sure you steer clear of the latter.

  1. Try not to complain about your old boss

Okay, so maybe the boss you left behind was blind in one eye and would yell whenever you made a minuscule error (I really hope not). Even so, you shouldn’t be complaining about it at your new job. This will make you seem like you talk behind peoples backs, and will leave your new employer wondering if you will say the same negative remarks about them. These kinds of comments can also make you seem like a negative person rather than the ray of sunshine you truly are!

  1. Stay away from everyday complaints

Things like, “I’m so tired!” or, “I’m ready to go home and nap!” are usually not well received from a new employee. You may be attempting to be facetious or just make conversation, but try to avoid things that make you sound lazy. Chances are, you’re not the only one to think those things, but just because you think them doesn’t mean they need to be said!


The Face Behind the #GirlBossBlog: Caroline Tucker

As Caroline has been writing about everyone else in the office it occurred to me that through the nature of this project, she has not written about herself. Which should come as no surprise, due to her unassuming heads-down-computer-screens-open attitude. So it’s my turn, actually honor, to write about the originator of the #GirlBossBlog.

When she first came to me with the concept, I was wary. “Will I need to ACTUALLY do anything for it?” I asked. After her marketing presentation, selling me on a dream and an idea she had, I couldn’t very well say no. (I mean really, you can’t say no to Caroline. You just can’t.) The result has been wonderful for DFS Creative Concepts in numerous ways. A lot of self-evaluation, introspection, analysis of what we do and how we work. . . It’s all come about because of Caroline.

So get to know the REAL face behind the #GirlBossBlog. The one who keeps it going, in essence and perseverance. You won’t regret learning more about our very own ray of sunshine.

1. What is your morning mantra?
Oh, man. Considering I’m the usual Monday Mantra contributor, my arsenal of mantras is pretty extensive. But growing up, my parents were big on telling me and my siblings: “Your best is always good enough.” I love that a whole lot. My best might not look like my brother’s best, or my best friend’s best, or Dorothy’s best, or that really picture-perfect fashion blogger’s best. But thank goodness we don’t all have the same “bests,” right? What a boring world that would be. 
(I think this mini rant was the birth of an upcoming Monday Mantra…. stay tuned.)
2. Who is a #GirlBoss you admire? Why?
My dad’s mom, my Nan-Nan, was THE #GirlBoss. She was a writer, mother, fashionista, and devoted lipstick wearer until her dying day. She was a huge believer in women building up women through words of affirmation. She encouraged me to give out at least one compliment a day, and she looooved retail therapy. 
3. What draws you to PR/marketing?
I get to be whatever I want to be – it’s a total chameleon job. One day I’m writing articles (my favorite), the next I’m walking through a venue for an upcoming event, and then I’m at a round-table meeting talking marketing strategy. It’s fast, it’s creative, and it’s ever-changing. 
4. Thoughts on where you’d like your PR/marketing experience to take you?
I’d love to marry my love for writing with the fashion/PR world. . . Maybe to write profiles on really cool people for a really cool publication in a really cool city.
5. You’re favorite office snack:
Dorothy’s leftovers from GB&D. 😉 Their hushpuppies are to die for. 
6. Your go-to office outfit:
An easy swing dress. It’s the best trick for looking like I have my life together regardless of the reality. And then I’ll throw on a long necklace or two and some booties if I reallyyy want to fool people. 
7. Best piece of advice Dorothy has given you:
“Don’t apologize for anything you didn’t do wrong.” Maybe it’s a generational thing, or maybe it’s an unfortunate tendency for young women in general, but it’s my instinct to say “I’m sorry” to everything. Dorothy once heard me on the phone with a vendor who confused an order, and after I apologized and hung up, she goes “Now stop right there.”
This goes for both professional and personal situations. There’s no need to degrade myself for the sake of others. 
8. Describe your experience working at DFSCC in one word:
Undeserved. I don’t know why or how lil ol’ me got this amazing opportunity but I am grateful. It’s fair to say Dorothy and DFSCC have changed my life for the better.
9. Favorite thing about the Village:
There is so much good happening in the Village. I think my favorite thing is the variety of initiatives going on to grow the Village to be a really special place. I’m particularly fond of Mill Community Ministries. I got to listen to the founder, Dan Weidenbenner, speak at a conference and was totally captivated by his vision. I can’t wait to see how it grows in the coming years.
10. Coffee or tea?
Coffee. Black. Or a good chai tea if I’m not that tired (but, really, when is that ever the case?).
So there you have it. Isn’t she lovely? We think so.
Photo: Spencer Stanton Photography

Office Space: Remix

I recently came across this article about work spaces and thought, “Ahh yes. This makes sense.” The DFSCC office is bright, happy, and invites creativity. I don’t think a single person has walked through our door and has not had the thought: why, yes, I really can follow my dreams.

I attribute that to the fact that Dorothy has made this company, and this space, a product of her dreams. And the artists who created the art on our walls have done the same. See a trend?

The article offers three key pieces of advice for a successful work space. And, without bias, I have to say that DFSCC has got it going on over here in the West Village.

1. Create a bright & modern workspace

This is a big one. The bright and whimsical pieces in the DFSCC office provide more of a creative safe haven than a dull environment where my desk happens to be located. We have colorful furniture, open desk areas for collaboration, and inspiring décor.




2. Have a workspace ideal for collaboration

Whether it is at the long table or one of the couches, #GirlBosses love to chat about current musings and projects.

DFSCC office

dfscc working space


3. Attract the best people.

Another thing we pride ourselves in. We’ve got the best of the best (more to come on the ladies of DFSCC! *wink*)

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Cred: Angela Zion Photography.

I hope this offers the #GirlBosses of the world some work space inspo. We love working in this bright and loving little corner of GVL. And if you need office design help, Dorothy is your girl (she really can do it all).

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What’s Up Wednesdays: Q&A with DFSCC Alumna Evelyn Henson (hooray!)

Caroline Tucker: How did you get involved with DFS Creative Concepts?

Evelyn Henson: I met Dorothy Self through Furman’s chapter of Alpha Delta Pi and started interning with her during my senior year. She was doing marketing exclusively with The Greenville News and TALK Greenville Magazine at the time, so I was with her in their offices a few times a week.

CT: Tell me about your experience with DFSCC. Any highlights? Low points?

EH: From the fabulously chic office space to the world’s best #GirlBoss, I love all things DFSCC and couldn’t have asked for better marketing experiences! DFSCC was working exclusively with The Greenville News and TALK Greenville at the time, so it was fun to assist with the marketing tasks for both of those publications behind the scenes. And, of course, any event I got to attend was especially fun. You know it will be a good time when Dorothy is involved with the planning!

CT: I agree 100%. Dorothy knows how to make event planning into parties in and of themselves. What was your relationship with Dorothy like? How has it changed over time?

EH: Dorothy has always been a wonderful role model, inspiration, and friend. Not only has she been the best ever example of what it means to be a #GirlBoss, but she’s remained so supportive and encouraging even after my internship time at DFSCC concluded.

CT: I’m not surprised. What was the main thing you took away from working at DFSCC?

EH: That anything is possible when you start the day with a smile and end it with champagne! And also that hard work, kindness, and a positive attitude go a long way.

CT: Spoken like a true DFSCC girl. Now as an artist, what is the biggest challenge you face daily? Do you use anything you learned at DFSCC to get you through this challenge?

EH: As any small business owner or artist can probably relate to, there are so many different things to juggle that it’s often challenging to stay on task. Sometimes I get so caught up in the day to day chaos that I forget to focus on the big picture. My time with DFSCC taught me to dream big and set goals for myself, and these lessons inspire me to structure my day in a way that helps me pursue what matters.

CT: At DFSCC, we think you are THE #GirlBoss. What advice do you have for aspiring #GirlBosses?

EH: Be kind, believe in yourself, and when all else fails have a piece of cake. 😉

As if Evelyn Henson was not already my girl crush, this confirms everything. We’re eagerly waiting to see how Evelyn uses her positive and fun outlook on life to change the world. Evelyn, #YGG.

What’s Up Wednesdays: Do It with Attitude

I’ve learned a lot of things in the DFSCC office. From how to assemble throw pillows on a couch to how to write a press release, much of my knowledge comes from my big sis/BFF/mentor, Dorothy. But one of the greatest lessons I learned from sitting under her wisdom through the years has been: attitude is everything.

Having a good attitude is the most important attribute you can have in the professional world. People will forget the projects you worked on or the articles you wrote, but they always remember your attitude. Do the small things with as much grace as you would the big things. That will stick to every person you come in contact with; from the CEO to the office manager.

In marketing and public relations, you wear a lot of hats. You can’t allow your position to define your role. Work needs to be done and it takes all hands, always. I remember when Dorothy and I were planning a huge after-party for a very important national client. It was just the two of us as we were tearing down until 3am after working a 20-hour day, which sounds miserable, but honestly it was pretty fun. We laughed, joked around, and danced (probably to Call Me Maybe, it was 2012 after all. . .) as we packed up 65 arrangements of orchids. We even designated the hashtag #orchidfilledgrassland, and to this day whenever either of us is stressed we’ll simply text that to each other and it automatically brings back memories of that day. Anyway, the work was work, but our attitudes made it a memory. And one that we love laughing about.

What is a #girlboss attitude to me? A #girlboss attitude is always working harder than you did the day before. You can take criticism but never let it define you and you never take yourself too seriously. So whether you are getting coffee or sitting at the head of a table at the board meeting, have an attitude. A really good one.