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An experienced marketing manager with a strong background in community relations, public relations, and special events, Dorothy founded DFS Creative Concepts in the spring of 2013. An interpersonally effective communicator with proven leadership ability, she has served on a plethora of Upstate non-profit boards and leadership councils, including Leadership Greenville Class 39. Selected to receive Greenville Business Magazine’s Best & Brightest 35 and Under award for 2017, she prides herself on surrounding herself with the best team around and considers herself lucky to have an “A-list client list.”

As a results-driven individual who has demonstrated the creativity and ingenuity to establish programs with long-term success, it comes as no surprise that she keeps her plate quite full with projects. Able to conceptualize, design and implement programs that generate revenue, she is also known for strong community connections and civic involvement. In her spare time, Dorothy likes spending time with her husband, Thomas, her son, Freeman, and their (rather loud) dog Churchill. When she’s not focusing on her clients and family, she can be found purchasing vintage wallpaper for virtually every room in her home.

Whoever said wallpaper is overrated was seriously mistaken.

 

Meet Our Managers and Directors

DeannaDeanna | Client Concierge and Key Project Manager | Deanna joins the DFS Creative Concepts team after several years in the marketing industry working for various corporate entities as well as other local agencies. She grew up in Montana, where neighbors were sparse and her imagination ran as wild as the animals that would show up in her backyard from time to time. The creative flames sparked early because, let’s be honest, her imagination is about all she had out there. Due to the lack of people around her early in life, she now makes it her mission to connect with as many people as she can. An avid spreadsheet user and color coder, you’ll know exactly where a project is and what needs to be done next. And, as you’ll see from the bios of our associates, she’s in good company and knows how to lead the team. (Thankfully for Dorothy, as DFSCC continues to grow … and grow … and grow.) Deanna can be reached at: deanna@dfscreativeconcepts.com

 
MarenMaren | New Business Development | Germany’s loss is our gain, especially considering Maren worked for the top-rated TV station in her home country. Having moved here to be with her husband, we found her and decided she was the perfect fit for our clients with her extensive experience in management-level marketing positions and a resume that would make anyone say “Wow!” She would describe herself as very shy, but according to many of us who know her, she must be talking about someone else. She was born in Munich in the south of Germany. Coming from the city where the crazy Oktoberfest takes place, you would think her favorite drink is beer, but it’s actually coffee. Speaking of that TV station in Munich? She basically worked on custom advertising solutions involved with Germany’s Next Top Model. And yes, she knows Heidi. (“The” Heidi.) She specializes in female audience capture, naturally, given her background. Think that was awesome? She also worked for TV, digital and custom marketing campaigns with L’Oreal and Procter & Gamble. She likes Yoga and healthy food but can’t resist a good burger with sweet potato fries. Being a city girl, she likes people, restaurants and shopping, so Greenville is a perfect fit for her. Thanks to Netflix, she enjoys watching their originals to enhance her English while also enjoying a good movie. No matter if it’s in German or English, she loves to chat and will keep the team and clients entertained: marenrutzky@dfscreativeconcepts.com

 
ClaudiaClaudia | Creative Director | Originally from Southampton, NY, Claudia was born in NYC and visited frequently, inspiring her passion for fashion and art which she loves being able to incorporate into her creative career. With a B.A. in Communication Studies from Furman University, she focused her education in Marketing and Graphic Design, taking classes domestically as well as in Italy, New York City, San Francisco and the general Bay Area of California. Claudia loves to admire and compare work, art, business structures and cultures from everywhere she travels to help shape her creative aesthetic, giving her a unique perspective. Taking classes and experiencing the industry overseas in over 22 countries was a game-changer for clients with whom she works. As a life-long vegetarian, she loves keeping a healthy lifestyle but can always be bribed with salt and vinegar chips. Aside from the clearly stated passions for traveling, fashion and art, you can find Claudia constantly researching new skincare routines and binging on TV shows. On a more serious note, she values empowering other women and is always as inclusive as she can be to those around her. Claudia has always believed in the most simple but magical rule: “Treat others the way you deserve to be treated”. Strengths Quest? 1. restorative 2. woo 3. strategic 4. positivity 5. relator. Claudia can be reached at: claudia@dfscreativeconcepts.com

 
BeccaBecca | Associate | Pardon her southern accent, and pardon her southern charm. Our girl came to us from the great peach state (Though there is a debate about that … SC or GA? Who gets dibs?), and shows pride for her hometown by being the biggest Chick-fil-A supporter we know. Being from the heart of Atlanta, Becca brings flavor and spice to our office. (No, really … when does she NOT have a spicy chai latte on hand?). Becca may be one of the shortest members of the DFSCC squad, but she makes up for it with her energy and passion for all things creative. Becca is a natural extrovert who loves nothing more than connecting with people, whether over an early morning coffee or a run around the Furman lake. Becca’s love is media, which doubles as her forte – whether it’s keeping up with the most reliable news sources or keeping up with the Kardashians! She uses her collection of all-things-media to help keep our clients on the up-and-up about their industries, and what’s going on in all ways. On any given day, you can find her practicing hand lettering in her meticulously detailed agenda or capturing the perfect social media shot for clients – whether she’s in front of the camera or behind it, Becca is a natural when it comes to photography and graphic design (another one of her talents we love). Becca is our go-to girl for clients who need creative inspiration, “techy” tidbits, or some sassy sarcasm to give us all a good laugh. If you need her: becca@dfscreativeconcepts.com

 
CarolineCaroline | Associate | Caroline is our Baltimore babe who combines her Northern minimalist style and attitude with the feminine and whimsical feel of the South. Living in Greenville is a dream come true for her, as she has always wanted to be where the temperatures are warmer, the tea is sweeter, and the clothes are brighter. She has a knack for coming up with a killer Instagram caption, and she is always down for a quick coffee run. A self proclaimed nerdy diva, she uses that Furman education of hers to meticulously take care of what needs to be done as she simultaneously scrolls through multiple fashion blogs. Pinterest is her love language, she doesn’t go anywhere without her agenda, and her happy place is her sweet little office in the DFS office (no, we didn’t pay her to say that, it really is true). Be sure to get in touch with her if you’re looking for the best caption for your pictures, you need help with an upcoming event, or you just want to talk about clothes. all. day. long. caroline@dfscreativeconcepts.com

 
GigiGigi | Associate | Gigi is a free spirit with a flair for sarcasm and colorful hair to match her personality. Born and raised in South Carolina, she can sing the tune of the South but prefers to create her own melody — which, when asked, she would say is a wistful yet rhythmic indie-rock track. Gigi always has a spare notebook in her bag — who knows when the she’ll be struck with an idea for the next Great American Novel? The girl loves to write — and she can compose some astonishing alliterations and splendid syntax, if you ask us (just check out the #GirlBossBlog posts she writes). Creativity pours out of her like a Dark Roast pours out of a carafe — a constant stream of smoldering and robust flavor. In fact, are you near a computer? Zoom in on Google Maps. Did you spot her? She’s sitting in a coffee shop sipping on a smooth Americano and typing away on her laptop as she works on articles for DFSCC and messaging and creative for clients. That’s where she is most days. Contact her if you’re in need of a spark of creativity or coffee recommendations. Hint: always order an Americano. Its bold gusto will never let you down: gigi@dfscreativeconcepts.com

 
LaurenLauren | Associate | Born in Texas but raised from coast-to-coast, Lauren is a proud “Military Brat” – the product of two inspiring parents. She is currently rooted in Greenville, South Carolina, and aren’t we lucky she’s part of our team? Something you should know about Lauren: She embraces the unorthodox and creates something beautiful out of it. A huge skill for the clients we work with. An avid fan of travel, her heart lies in the small town of Croix De Bouquet, Haiti, whose passion, liveliness and citizens have taught her the true meaning of loving and kindness. For several years she spent the majority of her time advocating for women and children there. During her time in Haiti, she became infatuated with her hands-on experiences during a process she describes as becoming “bigger than myself,” which sparked her interest and passion for philanthropy and more specifically as it pertains to event planning. A self-proclaimed type-A individual (hence a perfect fit for us), Lauren can always be seen with a chai in hand and her Passion Planner — a source of comfort which is always popping with different highlighter colors, as she values attention to small details and timeliness. You will always know when Lauren is approaching as her infectious laughter is sure to brighten up any room she walks into. If you are a non-profit in search of some strategic marketing objectives? Then reach out to: lauren@dfscreativeconcepts.com

 
MadisonMadison | Associate | Madison can always be caught carrying her pink planner filled with color-coded lists and social events. Born and raised in southern Alabama, she is a sucker for a fabulous monogram, pearls and beach days. After a big move to Denver, she got to pair her love of all things Southern with the upbeat pace of big-city life (shopping until she drops, spontaneous tickets to Broadway shows, and learning to hike a few blocks in her favorite bright blue high heels). Madison is usually darting to grab the nearest mocha latte in between developing and researching social media strategies for our clients and developing plans for our clients to reach their target audiences. An expert in audience capture with superior execution skills, Madison ensures that each client is in the right place, and the right space, at the right time, utilizing best practices. Her favorite pastimes? Pinterest, lifestyle blogs and hand-written letters bring together her love for a colorful yet clean aesthetic with her love of writing. She is a get-it-done type who believes that no task is too big or too challenging, nor too small and can be put on the back burner. Give her some good thoughts at: madison@dfscreativeconcepts.com

 
MeganMegan | Administrative Manager | Megan is the self-described (sorry, we’re not trained professionals in this area, so we’re taking her word for it ….) OCD one of the pack. And that’s just fine with us, because at a creative company, there’s nothing more valuable than someone to keep us all in line. Lord knows what we’d do without her. Much like Dorothy, talking is a favorite past time, so naturally, when they met, Dorothy said “Join my team.” Megan is into fashion and lifestyle brands, and as such is now an “It Girl” for DressUp in downtown Greenville. Yes, we plan to all borrow her clothing. It’s a job requirement on our end. A Florida girl who loves to travel, Megan is the life of all things fun, and coffee is her love language. Which is good, because the Village Grind is just around the corner. And with all the creatives she’ll be working with, she’ll need the caffeine. (Or, do people really drink it for the taste??) Her phone is her favorite accessory (trust us, we know these things), and that suits us just fine because she’s always filing away our invoices and ensuring the team is on track with our clients. Thanks, OCD Megan! But perhaps one of the most entertaining factoids about Megan is that she keeps Dorothy up to date on emojis (Dorothy is an avid emoji-user, as she feels it expresses things better than her wordsmithing ever could), and, of course, text talk and “abbrevs.” So, essentially, our little OCD administrative manager is not only organized, but quite the source of entertainment for our little tribe! Welcome, Megan! We (heart emoji) you! megan@dfscreativeconcepts.com for more info, or if you need an emoji tutorial. Or to ask about billing questions.

 
SamSam | Associate | She brings the easy-going attitude of hometown South Florida to the DFS Creative Concepts office, and we love it. But don’t think her work ethic is a day at the beach. Organized, meticulous, and a lover of checking off client to-dos, you can count on her to multitask the day away. She is always down to order dessert and never (ever) says no to an opportunity to eat pasta and cheese. Wanderlust: She loves to travel and plans on seeing as much of the world as she can. You can find her by the pool if it’s a sunny weekend or day off, and wishing it was 90 degrees during the winter. Friends are her nearest and dearest, she doesn’t go anywhere without Chapstick and her happy place is the ocean. DFSCC is lucky to have an expert social media strategist on the team, and our clients have loved working with someone who also is adept at identifying all the complexities of her favorite TV show, The Office. If you need her, give her a shout at: sam@dfscreativeconcepts.com

 
SydneySydney | Associate | Quiet, shy, reserved? Nope. These are just a few words that definitely do NOT describe the tallest girl in our office. Born and raised in Lexington, South Carolina, Sydney is all too familiar with the slow, relaxed Southern way of life. However, she has learned to embrace her fast-paced, loud, outgoing personality and brings a little bit of spunk (and noise) wherever she goes (especially the office – but we love her for it). Never seen without her favorite accessory, her agenda is even brighter than her clothes. One of her mantras? Color-coded organization is just as important (if not more than) finding the right pair of shoes. Whether it’s planning the next four years of her life, and her clients’ goals (no, seriously … ask to see her comprehensive, multi-page Excel spreadsheet) or planning the next four minutes of her afternoon, this girl can always be trusted to know exactly who, what, when and where something is happening. An avid supporter of #hashtags and always the first person to like and comment on your post – Sydney is another one of our social media strategists and is the go-to for all of our clients’ clever caption needs in addition to concise, succinct messaging and taglines. If you need her, she’ll color-code your email when you reach out to: sydney@dfscreativeconcepts.com

 
AneeshAneesh Borah | Digital Associate + Designer | Do you know anyone who speaks ten (10) languages? Well, we do. And it just so happens he’s part of our #DFSquad family. Meet Aneesh. “I always try to understand the story behind the company/organization. Understanding the empathy behind their product or event before going about the design is imperative,” he says. He specializes in how company owners’ feelings translate into all design components, while keeping the audience in mind. Aneesh grew up in Guwahati, Assam in India. After moving to New Delhi to gather more experience, he was sure he wanted to be a graphic designer. A graduate of New Dehli’s R.K.Puram, one of the best schools in the country, he applied to universities throughout the United States in order to pursue his love for both design and technology. Graphic inquiries? Email him: aneesh@dfscreativeconcepts.com

 
Spencer StantonSpencer Stanton | DFSCC Resident Photographer | Spencer is our resident professional photographer, serving local and destination venues from South Carolina to the Caribbean Sea. Based here in Greenville, South Carolina, Spencer specializes in professional wedding, portrait and commercial photography. When asked about why he loves shooting weddings, we pretty much loved what he had to say {and decided right then and there he was “the one” for us at DFSCC}, “You eat the cake, the flowers wither, but your Wedding Photography is forever.” We like that mentality. Everything he photographs is done with great care, delicacy and superior execution, and we’ve never had an unhappy client. In fact, most people walk away already planning another session. Spencer has over a decade of experience and has the ability capture exactly what you need, just trust us on this one. Want to see some of his great work? Visit his Web site at www.stantonphotos.com.

 

Want to Jump In?

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DFS Creative Concepts works exclusively with students who attend Upstate collegiate institutions and wish to receive college credit in return for the DFSCC experience. Want to learn more? Email us: Dorothy@dfscreativeconcepts.com.

 

What our clients are saying

TWIGS

We have worked together on numerous community events, and I know that when I get a call from Dorothy that the request will be effortless because Dorothy will have taken care of all details prior to calling. It was Dorothy’s ability to manage and her personal concern for her clients that brought me into her client network. DFS manages all of Twigs’ social media, the website, promotional collateral and Marketing Direction. There are times when I wonder if DFS has any clients other than Twigs because of the amount of care and attention that Twigs receives! The DFS team is proactive, always listening to our needs and always thinking how to improve for the future. With Dorothy at the helm, I know we are in good hands.

Kate Teirney

TWIGS

DFS Creative Concepts
2017-09-15T14:25:52+00:00

Kate Teirney

TWIGS

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We have worked together on numerous community events, and I know that when I get a call from Dorothy that the request will be effortless because Dorothy will have taken care of all details prior to calling. It was Dorothy’s ability to manage and her personal concern for her clients that brought me into her client network. DFS manages all of Twigs’ social media, the website, promotional collateral and Marketing Direction. There are times when I wonder if DFS has any clients other than Twigs because of the amount of care and attention that Twigs receives! The DFS team is proactive, always listening to our needs and always thinking how to improve for the future. With Dorothy at the helm, I know we are in good hands.

Caroline Brackett Studio of Design

Working with Dorothy has opened my eyes to another world of social media, marketing and technology. I can practically hear her wheels turning constantly as she thinks of new and inventive ways of promoting my business! I've gained business, knowledge and a friendship from working with Dorothy and her staff. She's, simply put, the best!
DFS Creative Concepts
2016-09-24T09:38:10+00:00
Working with Dorothy has opened my eyes to another world of social media, marketing and technology. I can practically hear her wheels turning constantly as she thinks of new and inventive ways of promoting my business! I've gained business, knowledge and a friendship from working with Dorothy and her staff. She's, simply put, the best!

Mattress by Appointment

I have known Dorothy Self for 10 to 12 years and have followed her projects and accomplishments during that same period of time. After moving my company’s headquarters to Greenville, South Carolina, in 2014 I wanted to work with a firm locally to focus on growing our social media presence. DFS Creative Concepts, and more specifically Dorothy Self, was an easy choice amongst all of the different options available. I have been very pleased so far.

Edwin Shoffner

Mattress by Appointment

DFS Creative Concepts
2016-09-26T23:01:44+00:00

Edwin Shoffner

Mattress by Appointment

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I have known Dorothy Self for 10 to 12 years and have followed her projects and accomplishments during that same period of time. After moving my company’s headquarters to Greenville, South Carolina, in 2014 I wanted to work with a firm locally to focus on growing our social media presence. DFS Creative Concepts, and more specifically Dorothy Self, was an easy choice amongst all of the different options available. I have been very pleased so far.

PLJI & GCC

I’ve known Dorothy for about a year now since our businesses have started working with her and her team. She always listens to us when we explain how we want our companies to be portrayed and what we stand for, which she proves over and over again by how well she portrays our businesses online for us. Anytime I have had a question or concern she answers me almost instantly even if she doesn’t have the answers just yet to make sure I know she’s on it and will have answers to me shortly. Dorothy is the whole package when it comes to someone you would want to work with. She is genuine and pure and works so hard to keep our businesses growing. I could not recommend Dorothy highly enough.
DFS Creative Concepts
2017-09-15T15:13:47+00:00
I’ve known Dorothy for about a year now since our businesses have started working with her and her team. She always listens to us when we explain how we want our companies to be portrayed and what we stand for, which she proves over and over again by how well she portrays our businesses online for us. Anytime I have had a question or concern she answers me almost instantly even if she doesn’t have the answers just yet to make sure I know she’s on it and will have answers to me shortly. Dorothy is the whole package when it comes to someone you would want to work with. She is genuine and pure and works so hard to keep our businesses growing. I could not recommend Dorothy highly enough.

TWIGS

I have known Dorothy professionally for over a decade. I applauded her work with The Greenville News and Talk Magazine. She was my ‘Go-To’ person for all details regarding advertising, event details and editorial needs. I knew that I could depend on her for accuracy, honesty and timeliness. It was not surprising that eventually Dorothy launched her own business. She is the type of business woman who knows how to do things right and we all know that the only way to ensure that things are done correctly is to be in charge and have it done your way. I, for one, think that Dorothy’s way is the best way.

Kate Tierney

TWIGS

DFS Creative Concepts
2017-09-15T12:38:02+00:00

Kate Tierney

TWIGS

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I have known Dorothy professionally for over a decade. I applauded her work with The Greenville News and Talk Magazine. She was my ‘Go-To’ person for all details regarding advertising, event details and editorial needs. I knew that I could depend on her for accuracy, honesty and timeliness. It was not surprising that eventually Dorothy launched her own business. She is the type of business woman who knows how to do things right and we all know that the only way to ensure that things are done correctly is to be in charge and have it done your way. I, for one, think that Dorothy’s way is the best way.

MB Interiors and Design

Dorothy and I connected the second we met and could have spent the entire day chit chatting and giggling about everything and then some. She is magnetic! Her ability to listen and then to write so brilliantly and effortlessly is truly her gift. I enjoy her passion and enthusiasm. She's a valuable asset to my business and will be a life-long friend.

Meranda Bailey

MB Interiors & Design

DFS Creative Concepts
2016-09-26T22:57:57+00:00

Meranda Bailey

MB Interiors & Design

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Dorothy and I connected the second we met and could have spent the entire day chit chatting and giggling about everything and then some. She is magnetic! Her ability to listen and then to write so brilliantly and effortlessly is truly her gift. I enjoy her passion and enthusiasm. She's a valuable asset to my business and will be a life-long friend.

Greenville Track Club

The event was superb this year, thanks to your directing. Mother nature even held back the rain. Sorry I can't give you credit for that. Looking forward to the next one!

Ed Hughes, Board Member

Greenville Track Club

DFS Creative Concepts
2017-02-02T07:43:17+00:00

Ed Hughes, Board Member

Greenville Track Club

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The event was superb this year, thanks to your directing. Mother nature even held back the rain. Sorry I can't give you credit for that. Looking forward to the next one!

Art + Light Gallery

As owner of a small business, Art & Light in the Village of West Greenville, I turned to Dorothy in January 2016 with high hopes, but I had no idea that I would not only gain an incredible business partner but a true friend as well. Dorothy is one of those people who always has the backs of her clients and to see measurable results is icing!

Teresa Roche

Art + Light Gallery

DFS Creative Concepts
2016-09-26T22:54:08+00:00

Teresa Roche

Art + Light Gallery

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As owner of a small business, Art & Light in the Village of West Greenville, I turned to Dorothy in January 2016 with high hopes, but I had no idea that I would not only gain an incredible business partner but a true friend as well. Dorothy is one of those people who always has the backs of her clients and to see measurable results is icing!

Palmetto Timing

When I first started working with Dorothy several years ago she didn't know what a race bib was. What Dorothy did know how to do is market and execute a great event. Dorothy has created a First Class company in just a few short years.

Scott Bagwell

Palmetto Timing

DFS Creative Concepts
2016-09-26T23:03:01+00:00

Scott Bagwell

Palmetto Timing

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When I first started working with Dorothy several years ago she didn't know what a race bib was. What Dorothy did know how to do is market and execute a great event. Dorothy has created a First Class company in just a few short years.

Greenville Center for Creative Arts

Dorothy impressed me from the moment we met. She’s personable, professional and full of energy! It is a pleasure to work alongside a woman with her strength and abilities.
DFS Creative Concepts
2016-09-24T08:50:05+00:00
She’s personable, professional and full of energy!

Stoneledge Properties

Dorothy and staff at DFS Creative have been tremendously helpful in helping us craft messaging that resonates with our clients! Dorothy is personable, knowledgeable, helpful, energetic, creative and enthusiastic! Not sure what else could be said as a testimonial beyond that! Best of luck in all you do!

Chris Bailey

Stoneledge Properties

DFS Creative Concepts
2016-09-26T22:56:27+00:00

Chris Bailey

Stoneledge Properties

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Dorothy and staff at DFS Creative have been tremendously helpful in helping us craft messaging that resonates with our clients! Dorothy is personable, knowledgeable, helpful, energetic, creative and enthusiastic! Not sure what else could be said as a testimonial beyond that! Best of luck in all you do!

2017 Greenville News Run Downtown 5k

Congratulations on a wonderfully organized race yesterday. I have been competing in New England as well as here in the South for 65 years, and I cannot recall any race that was better organized, better advertised, better run, or better timed. You folks do great work and all runners should thank you! Looking forward to this race next year!

Lloyd Slocum (Bib 1096)

DFS Creative Concepts
2017-02-02T07:40:48+00:00

Lloyd Slocum (Bib 1096)

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Congratulations on a wonderfully organized race yesterday. I have been competing in New England as well as here in the South for 65 years, and I cannot recall any race that was better organized, better advertised, better run, or better timed. You folks do great work and all runners should thank you! Looking forward to this race next year!

Blossom Shoes & Such

We love working with Dorothy and her creative team for our marketing and PR needs. She's always ready to toss around great ideas and has an eye for what works. Her shoe collection isn't too shabby either!

Kimberly Stephens

Blossom Shoes & Such

DFS Creative Concepts
2016-09-26T22:59:07+00:00

Kimberly Stephens

Blossom Shoes & Such

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We love working with Dorothy and her creative team for our marketing and PR needs. She's always ready to toss around great ideas and has an eye for what works. Her shoe collection isn't too shabby either!

Gryphon Custom Cabinets

Dorothy and her team have taken the time to get involved and thoroughly understand the vision for my company. A portion of our growth this year is a direct result of her diligence. Since her involvement with our company, she has gone above and beyond in every aspect! I looked up the definition of outstanding customer service in the dictionary and low and behold there were no words, only a picture of Dorothy F. Self. In my industry, timely responses are a crucial component to our success. I know that Dorothy understands that. Her prompt responses to my questions and great attention to detail is something that I greatly appreciate! It has been my pleasure to work with Dorothy, and we look forward to working with her more. I would highly recommend DFS Creative Concepts to anyone who would listen.
DFS Creative Concepts
2017-09-15T12:34:09+00:00
Dorothy and her team have taken the time to get involved and thoroughly understand the vision for my company. A portion of our growth this year is a direct result of her diligence. Since her involvement with our company, she has gone above and beyond in every aspect! I looked up the definition of outstanding customer service in the dictionary and low and behold there were no words, only a picture of Dorothy F. Self. In my industry, timely responses are a crucial component to our success. I know that Dorothy understands that. Her prompt responses to my questions and great attention to detail is something that I greatly appreciate! It has been my pleasure to work with Dorothy, and we look forward to working with her more. I would highly recommend DFS Creative Concepts to anyone who would listen.

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